
臺灣國際企業識別設計獎 Taiwan International CI Design Award
類別 Type:活動識別 (D類) Event Identity (Type D)
獎項 Prizes:優選 Distinction
作品 Works Title:坐座做.做座展 SIT DOWN PLEASE
設計師 Designer:形容事物所設計事業有限公司 adj. everything——蔡東宏 Tsai, Tung-Hung、許琇鈞 Hsu, Hsiu-Chun、
國家/地區 Country/Region:台灣 Taiwan
作品說明 Description:
以圖學方格眼和椅子座位字體貫穿整體展覽視覺,展開平面與立體,過去與未來關於座椅的對話。方格眼中螢光桃紅識別帶出漢字「坐」字中筆畫的縱橫線條,如椅子歷史中的新血,畫出新時代觀展者的體驗。垂直水平可構成立體座椅的基準,也可加上線條與角度創造有摺角與透視的26個英文字母與阿拉伯數字的「椅子座位字體」,並運用到展覽指示標誌中的文字編排;讓字體結構延伸出座面功能,產生SIT DOWN PLEASE可坐下的想像可能。最後也將實體展覽特色呈現於可對摺的文宣上,提供觀者看完坐座做後,也坐下來自行創作做張座椅子,完整看展體驗、集體創做座椅的記憶。
Grids and Site Down Please fonts throughout the exhibition forms the visual identity about the dialogue between graphic and object, the past and future of SIT and SEATS. The exhibition identity Fluorescent Pink line brings out the stroke of a Chinese character “坐” (sit), like the new blood for the chair design’s new generation. Vertical and horizontal three-dimensional objects can constitute a seat, the same as using different angles of lines to create the 26 English letters and Arabic numbers.
Site Down Please font , the extending structure of the font just looks like the surface of seat, creating the imagination of SIT DOWN PLEASE. As an episode, presenting the characteristics of the physical exhibition in the leaflet gives visitors the space for their own seats, also to complete the exhibition experience.

