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PLANET LEM / branding

臺灣國際企業識別設計獎 Taiwan International CI Design Award
類別 Type:企業識別 (C類) Corporate Identity (Type C) 
獎項 Prizes:優選 Distinction
作品 Works Title:PLANET LEM / branding
設計師 Designer:TOFU Studio——Daniel Naborowski、Anna Holik、Adam Chylinski
國家/地區  Country/Region:波蘭 Poland 
作品說明 Description:
As part of graphical contest dedicated to newly emerging, multidisciplinary culture and literature centre in Cracow named PLANET LEM, we have prepared a branding concept. In our proposition we based the main idea of the logo on one of the LEM’s interest: SWARM INTELLIGENCE. 
Stanisław Lem was a Polish writer of science fiction. The branding concept is based on the theory of SWARM INTELLIGENCE, which is the collective behavior of decentralized, self-organized systems, natural or artificial. The signet have an elastic form which fits adjusts, to parameters, circumstances or specific events. One of our ideas was to connect the brand with some data algorithms that are important directly to the Client. The main idea behind the form of the brand was changing and morphic signet which refers to artificial intelligence or even to extraterrestrial inteligent life forms. Morphic version of the logo: www.planeta-lem.pl