臺灣國際企業識別設計獎 Taiwan International CI Design Award
類別 Type：企業識別 (C類) Corporate Identity (Type C) 
獎項 Prizes：優選 Distinction
作品 Works Title：Lukkit
設計師 Designer：TNOP DESIGN——Tnop Wangsillapakun、Wonwisa Sangrit、Sakunjan Jantawiwat、Napas Tangchotsakul
國家/地區  Country/Region：泰國 Thailand 
作品說明 Description：
Logo and identity design for Lukkit, the rice brand which aim to to take the direction toward selecting the high-quality rice from various areas in Thailand which is not so popular to consumers. Therefore we study and create a simply unique illustration inspiring from the geography from each area and design the infographic to indicate the rice sourcing to customers.
 
For the graphic system of Lukkit’s brands, we designed the icon or pictogram system that explains the story about rice story, rice processing, or rice cooking instructions by incorporating the horizontal and vertical lines as reading direction guidelines to help define the story step by step. Moreover, the packagings are designed using unique and modern illustration to illustrate the rice origin. The simplified shapes and repetition lines create this 2 dimensional style that's modern, colorful and yet feels so organic that's easy to access for anyone.