臺灣國際企業識別設計獎｜Taiwan International CI Design Award

D類：活動識別｜Type D：Event Identity

金獎｜Gold / 國際平面設計協會獎｜ICoD Excellence Award

作品｜Work：文學植物節 When Literature Encounters Flora—台北植物園活動識別設計

設計師｜Designer：TTDD植物園小組—歐謹瑄 Chin Hsuan OU

國家/地區｜Country/Region：台灣 Taiwan

作品說明｜Description：

中國古典文學中，文人筆下的植物形形色色，每種植物都有其被賦予的意象，也是文人的情感寄託。植物與文學密不可分，期望民眾能夠經由本活動，認識植物的形態、生態和其所代表的含義，透過植物穿越千百年的時光，與文學家們產生連結，將其情感畫面保存至記憶之中。 中國古典文學的悠遠歷史就猶如一棵參天大樹，若將其剖開，便能窺探深藏於其中的瑰寶。每一道年輪細細地刻畫著不同朝代中，文學巨匠的作品，其構成的山景，則象徵了中國古典文學的壯闊。「似山似樹，是山亦是樹」，每部作品在不同人的心中都能激起不同的波瀾，字字句句投射在你心中時，又會化成怎樣的畫面？

In ancient China, various plants were portrayed in classical literature. Each of them was endowed with its own imagery, which were also the sustenance of the literatis’ emotions.The flora and literature are inseparable, this event hopes people can communicate with the literatis through learning about different types of plants, their ecology, and the meanings behind the plants. The long history of Chinese classical literature is like a towering tree. If you cut it open, you can get a glimpse of the treasures hidden in it. Each growth ring attentively depicts the works of literatis in different dynasties. And the mountain scenery formed by them symbolizes the grandeur of Chinese classical literature."It looks like a mountain and also looks like a tree", each work can arouse different feeling in different people. When the words go into your heart, what kind of pictures will you have in mind?