臺灣國際企業識別設計獎｜Taiwan International CI Design Award

D類：活動識別｜Type D：Event Identity

評審推薦獎｜Judge Panel Special Award

作品｜Work：Via NORTH POINT Festival – Visual Identity 路過生活節 – 主視覺形象

設計師｜Designer：Milkxhake 設計工作室—毛灼然 JAVIN MO、陳韋翰 Chan Wai Hon

國家/地區｜Country/Region：香港 Hong Kong

作品說明｜Description：

香港「路過生活節」由社區藝術項目「路過北角」策動，於2021年8月正式啟動。項目以「空間想像、地方主場」為實踐理念，一直致力將創意融入北角這熱鬧一隅的日常。生活節邀請各界人士包括建築師、藝術家及社區一同參與，透過一系列社區公共藝術創作展示保育及活化區內古蹟和多元文化。 「路過生活節」主視覺形象概念源於六個於北角海邊的社區公共藝術裝置，以簡潔幾何造型結合鮮明色彩，寓意展示北角社區節目的多元文化。主視覺應用從平面到環境圖像及網上推廣，鮮明的視覺形象成功吸引區內外注視，並前來參與生活節一系列精彩的社區節目。

“Via NORTH POINT Festival” was presented in Aug 2021 by Via NORTH POINT, a public art initiative focusing “Be an Imagineer” as the spirit, merging creativity with daily life in “North Point”, a vibrant community of Hong Kong. The festival kicked off cultural activities with insights via a series of public artworks created by architects, artists and local community, celebrating the heritage and cultural diversity of the neighbourhood. The festival visual identity was simply inspired from the six major public artworks installed along the coastal area of North Point, presented into simple and bold geometric shapes with vibrant colours. The visual identity was widely applied from print to environmental graphics and online publicity, responded to the diversity of local neighbourhood. The vibrant and dynamic visual identity successfully attracted the attention of local as well as public audience, came to participate the different programs during the festival.