臺灣國際企業識別設計獎|Taiwan International CI Design Award
C類:企業識別|Type C:Corporate Identity
並列金獎|Tied for Gold
作品|Work:NATIONAL MUSEUM IN GDANSK / rebranding
設計師|Designer:TOFU Studio—Daniel Naborowski、Anna Małecka、Weronika Cyganik、Anna Holik、Basia Kowal
國家/地區|Country/Region:波蘭 Poland
作品說明|Description:
多年後,波蘭最著名的文化機構之一–格但斯克國家博物館 (波蘭語:Muzeum Narodowe w Gdańsku)–決定開啟新篇章並進行徹底的視覺改造。我們非常高興能夠作為創意團隊參與這項變革。我們的目標既簡單又具有挑戰性:創造出具有高度調整性、靈活性及能適應不斷變化趨勢的低調品牌識別。為博物館所有單位的各種藝術與歷史收藏品的框架。設計範圍:工作坊、視覺策略、標誌系統、品牌識別系統、宣傳資料設計。完整案例研究連結:
https://www.behance.net/gallery/162638557/NATIONAL-MUSEUM-IN-GDANSK-rebranding
After many years, one of the most prominent Polish cultural institutions – The National Museum in Gdańsk (in Polish: Muzeum Narodowe w Gdańsku) – have decided to open a new chapter and carry out a complete visual makeover. We were very excited to be part of this change as a creative team. Our goal was both simple and challenging: Creating an unobtrusive brand identity that is highly adjustable, flexible and resistent to constantly changing trends. A frame for the vast variety of artistic and historical collections of all the units of the Museum. Scope: workshops, visual strategy, logo system, brand identity system, design of promotional materials. Link to the full case study: https://www.behance.net/gallery/162638557/NATIONAL-MUSEUM-IN-GDANSK-rebranding


