臺灣國際企業識別設計獎｜Taiwan International CI Design Award

C類：企業識別｜Type C：Corporate Identity

銅獎｜Bronze

作品｜Work：Taipei Zoo Signage Systems

設計師｜Designer：Fengworks International Ltd—馮煒棠 Mark, Wei-Tang Feng、曾琬淩 Akasha, Wan-Ling Tseng

國家/地區｜Country/Region：台灣 Taiwan

作品說明｜Description：

台北市立動物園自1914年開始迄今已經有一百多年的歷史，為台灣最大也是亞洲最具代表性的動物園。疫情前每年國內外遊客超過三百萬人次，我們在圖像創意、教育意義、易於辨識以及適配環境之間取得平衡點，並落實到指引牌製作規劃上，使得新的指標系統設計融入整體園區環境，帶來更好的遊園體驗。 以減法哲學重新梳理園區雜亂的指標牌與告知物。幾何線條風格勾勒出略帶趣味的動物造型符號，呈現出各種生理特徵不失教育意義，除了呈現新的氣象外，也讓遊客更易於辨識與認識動物。在重新設計動物園指標系統後，也分階段落實製作指引牌的設置，從老舊雜亂到呈現嶄新面貌，替台北市立動物園帶來許多朝氣與活力！

The Taipei Zoo has a history of more than 100 years since 1914, making it the largest zoo in Taiwan and the most representative zoo in Asia. Before the epidemic, there were more than 3 million visitors from domestic and abroad every year. We strike a balance among image creativity, educational significance, easy recognition and adaptability, which is implemented into the planning of the signage system in order to integrate the new indicator system design into the overall park environment for a better park experience. By applying the subtraction philosophy to reorganize the messy indicators and notices in the park, we design the geometric line style to outline slightly interesting animal pattern symbols, presenting various physiological characteristics without losing educational significance. In addition to presenting a new atmosphere, it also makes it easier for visitors to identify and recognize animals.