臺灣國際企業識別設計獎｜Taiwan International CI Design Award

C類：企業識別｜Type C：Corporate Identity

台灣設計協會獎｜TADA Award

作品｜Work：Alishan Zou-Zhou-Yuan：LOT13 阿里山鄒築園精品咖啡 ‧ 築夢公益計畫

設計師｜Designer：姜龍豪 Lung-Hao Chaing

國家/地區｜Country/Region：台灣 Taiwan 

作品說明｜Description：

讓一杯不簡單的咖啡，成為一杯有影響力的咖啡。 社會公益團體 × 藝術家 × 設計師共創870瓶限量瓶標，每一瓶都是獨一無二的存在，呼應「阿里山鄒築園 LOT13 競賽豆」是唯一且極其珍貴的優秀咖啡批次，每一瓶咖啡豆都蘊含了滿滿的創意能量與台灣咖啡產業的生命力。鐵比卡（ Typica ）品種對台灣咖啡歷史來說是具有重要意義的品種，讓我們以咖啡香氣連結過去、現在，並對未來給予更多的愛與關懷，期許藉著一杯咖啡的影響力，對在地咖啡產業、社會公益等有所助益，邀請你一同品嚐栽種自台灣原始山林的古老品種，以高山雲霧滋養的阿里山紅寶石。

A collaboration between a social welfare organization, artists, and designers has resulted in 870 limited-edition coffee labels. Each bottle is a unique entity, echoing the "Alishan Zou Zhu Yuan LOT13 Competition Beans," which are the only and highly precious exceptional coffee batch. Each coffee bean carries an abundance of creative energy and the vitality of Taiwan's coffee industry. The Typica variety holds significant importance in the history of Taiwanese coffee. Let's connect the past, present, and future through the aroma of coffee, offering more love and care. We hope that through the influence of a cup of coffee, we can contribute to the local coffee industry, social welfare, and more. We invite you to savor the ancient variety grown in the original mountains of Taiwan, the Alishan Ruby nurtured by the mist of high mountains.

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