臺灣國際企業識別設計獎｜Taiwan International CI Design Award

C類：企業識別｜Type C：Corporate Identity

評審推薦獎｜Judge Panel Special Award

作品｜Work：簡單上下 Easy go

設計師｜Designer：FindDesign成都覓方文化傳播有限公司—鄧星粵 Bestar Deng

國家/地區｜Country/Region：中國大陸 China

作品說明｜Description：

客戶是新型電梯品牌，創作靈感來源於代表方向的“箭頭”和代表活力的“圓”， 把“上下”兩字的內在意義和外在形態用簡潔並富有趣味性的表現出來，巧妙的結合 了中文“上下”與圖形的結合，該LOGO也有延伸出動態。

The customer is a new elevator brand that draws inspiration from the "arrow," which represents direction, and the "circle," which represents vitality, to create its logo. The logo cleverly combines the Chinese characters "上下" (meaning "up and down") with graphical elements to succinctly and interestingly convey both the inner meaning and external form of the brand's concept. The logo also has an extended dynamic.