Yu Feng

Founder and Creative Director of IF OFFICE.

 

With over two decades of professional experience, Yu Feng specializes in diverse fields such as brand identity, visual communication, book design, and exhibition design. His notable works include Let’s Café (FamilyMart), Mountain & Sea House, YONSHIN FENGCHA, the emblem of National Yang Ming Chiao Tung University, and the Matsu International Art Island. He has received numerous international design awards, including the Red Dot Award, Golden Pin Design Award, and DFA Design for Asia Awards.

His design philosophy emphasizes “solving problems over superficial aesthetics,” aiming to address cultural contexts and user needs through in-depth research and strategic planning. His works balance visual appeal with functionality. He is also deeply involved in design education and public initiatives, such as redesigning elementary school textbooks and revitalizing local brands, promoting aesthetic education and social inclusion. Frequently featured in media interviews and invited talks, Feng Yu is a leading figure in shaping the development of visual design in Taiwan.

 

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Taiwan International Graphic Design Award contains “Taiwan International Poster Design Award”and“Taiwan International CI Design Award.”Based on regulation of international jury, we invite professional design masters across continents to be our jury group. The jury panel of the past years has come from all over around the world, including the United States, Britain, Japan, Sweden, Belgium, Hong Kong, Australia, France, Denmark and other countries. Selected all the outstanding design works for TiGDA through their professional eyes and our fair selection processes.