臺灣國際企業識別設計獎｜Taiwan International CI Design Award

C類：企業識別｜Type C：Corporate Identity

新秀獎｜Youth Award

作品｜Work：Downtown Grocer

設計師｜Designer：D&D Creative-杜浩瑋 Tu, Hao Wei，Ding, Dawei

國家/地區｜Country/Region：臺灣 Taiwan

作品說明｜Description：

位於墨爾本唐⼈街的亞洲超市，設計核⼼是⼀個模組化的等距插圖，展現了店鋪內部、和熱情友好的店員。插圖可以根據活動進⾏繪製，也可以拼貼成⼀幅巨⼤的全景圖，⽤於牆⾯、包裝或數位螢幕上，確保促銷活動都具有吸引⼒。

Downtown Grocer is a vibrant Asian supermarket at the heart of Melbourne’s Chinatown, where bright market energy meets modern convenience. The client wanted a bold, friendly identity: a smiling, square‑bodied mascot paired with a clean, geometric wordmark that echoes traditional East Asian shop signs. Our electric blue palette with neon‑green accents evokes fresh produce under market lights. Central to the system is a modular isometric illustration of the store interior, aisles of rice sacks, fruit carts and friendly staff—that can be redrawn for seasonal events and tiled together into a large panorama on walls, packaging or digital screens. This flexible approach ensures every festive promotion, from Lunar New Year to Mid‑Autumn Festival, feels cohesive and engaging.