臺灣國際企業識別設計獎｜Taiwan International CI Design Award
D類：活動識別｜Type D：Event Identity
優選｜Distinction
作品｜Work：“無界西美”2024西安美術學院畢業季視覺形象設計
設計師｜Designer：荊偉JING WEI，鄭鈺瀧ZHENG YULONG，邵丹婭SHAO DAN YA，吳黎珊WU LI SHAN，程昊昱CHENG HAO YU，鄭景瀚ZHENG JING HAN，趙濛ZHAO MENG，李錦燁LI JIN YE，趙維聰ZHAO WEI CONG，魏一波WEI YI BO，付磊 FU LEI
國家/地區｜Country/Region：中國大陸 China
作品說明｜Description：
2024年西安美術學院畢業季以“無界之風”（Unbounded wind）為主題。視覺形象以“風”為概念，核心圖形以“風鈴”為元素進行延展。整體視覺還原自然中風鈴吹動的旋律，展現清澈的清潤之風，在緊扣“無界之風”主題的同時，增添畢業季青春的美好回憶。動態視覺中風鈴元素出現四次，環環相扣，共同構建起西安美術學院（XAFA）的英文縮寫，動態的節奏變化有序而重復，具有較強的視覺運動感，增強了畢業季形象的品牌屬性和傳播屬性。本次視覺形象展現了，西美藝術的“無界之風”，跨越技能、專業和學科邊界；以古都西安為起點通過西美藝術的無界之風，走出校園，走進生活，展現“城市之風”，引領“未來之風”。在全球化與多元化的今天，藝術不再局限於某一種形式或某一種文化，呈現出跨界融合的趨勢，“無界之風”的設計理念將打破藝術邊界，為觀衆帶來全新的視覺體驗與觸動，同時也為藝術界注入新的活力與靈感。
The graduation season of Xi 'an Academy of Fine Arts in 2024 will be themed "Unbounded wind". The visual image is based on the concept of "wind", and the core graphic is extended with "wind chimes" as the element. The overall visual effect recreates the melody of wind chimes in nature, presenting a clear and refreshing breeze. While closely adhering to the theme of "Boundless Wind", it adds beautiful memories of youth during the graduation season. The wind chime element appears four times in the dynamic visual, interlocking with each other, jointly forming the English abbreviation of Xi 'an Academy of Fine Arts (XAFA). The dynamic rhythm changes are orderly and repetitive, with a strong sense of visual movement, enhancing the brand attribute and communication attribute of the graduation season image. This visual identity showcases the "boundless wind" of Ximei Art, transcending the boundaries of skills, specialties and disciplines. Starting from the ancient capital Xi 'an, through the boundless style of Xi 'an Fine Arts Art, we step out of the campus and into life, showcasing the "urban style" and leading the "future style". In today's globalized and diverse world, art is no longer confined to a single form or culture, showing a trend of cross-border integration. The design concept of "Boundless Wind" will break the boundaries of art, bringing audiences a brand-new visual experience and touch, while also injecting new vitality and inspiration into the art world.
