臺灣國際企業識別設計獎｜Taiwan International CI Design Award

D類：活動識別｜Type D：Event Identity

優選｜Distinction

作品｜Work：Jun porcelain 鈞瓷軼事-鈞瓷文化品牌形象設計

設計師｜Designer：鄭鈺瀧 ZHENG YULONG

國家/地區｜Country/Region：中國大陸 China

作品說明｜Description：

瓷始於唐、盛於宋，是中國古代五大名瓷之一，並以其獨特的釉料及燒成方法產生的窯變神奇而聞名於世。鈞瓷之所以名貴，除了造型渾厚端莊外，還有色彩明艷。作品以「鈞瓷」為元素，選取古代宮廷鈞瓷中的經典器型進行設計，在保留瓷器雅緻外形特徵的同時，增加設計形式語言。賦予現代色彩與形式美學感，使其更具視覺衝擊力。透過設計手法在一定程度上傳播中國的「鈞瓷」文化。

The Anecdotes of Jun Porcelain "is a visual image design created for the Yuzhou Jun Porcelain Museum, inspired by the unique" kiln transformation "aesthetics of Jun porcelain. The work deconstructs the classic color spectrum of Jun porcelain glaze, which features a gradual transition from rosy purple to sky blue. Through fluid geometry, the outline of the porcelain is reconstructed, and the rhythm of glaze color flow is transformed into a dynamic visual language. The design not only retains the essence of Jun porcelain's craftsmanship of "one color in the kiln, ten thousand colors out of the kiln", but also gives traditional new expression through modern composition techniques. The overall design is like an epic of Jun porcelain told through color, bringing vitality to the millennium kiln fire in contemporary design.