臺灣國際企業識別設計獎｜Taiwan International CI Design Award

D類：活動識別｜Type D：Event Identity

優選｜Distinction

作品｜Work：字隱

設計師｜Designer：鄭鈺瀧 ZHENG YULONG

國家/地區｜Country/Region：中國大陸 China

作品說明｜Description：

字隱是一個漢字解構的實驗設計活動，設計概念源自於展覽牆上的背膠刻字。在實驗中，我將貼在牆上的漢字進行撕碎與解構，讓其隨機掉落形成了碎片化組合，呈現出一種全新的漢字圖像。這些漢字的破碎形態與筆畫之間的隨機糾纏就產生了一種陌生感與肌理感。儘管這些漢字在破碎後難以直接辨認，但它們仍然保留了作為「字」的本質特徵。我試著把漢字的閱讀性與功能性隱藏，甚至是消除，以尋找全新的漢字表現形式。

Fragments of glyphs is an experimental design activity for deconstructing Chinese characters, The design concept comes from by pasted carved fonts. In the experiment, I shredded and deconstructed the Chinese characters pasted on the wall, causing them to randomly fall and form fragmented combinations, presenting a brand new image of Chinese characters. The random entanglement between the fragmented forms and strokes of these Chinese characters creates a sense of unfamiliarity and texture. Although these Chinese characters are difficult to recognize directly after fragmentation, they still retain their essential characteristics as "characters". I try to hide or even eliminate the readability and functionality of Chinese characters in order to find new forms of expression. These fragmented glyphs and strokes can stimulate the imagination of viewers to "Stroke combination" and "Group words", reflecting some current phenomena related to text memory and expression.