臺灣國際企業識別設計獎｜Taiwan International CI Design Award

D類：活動識別｜Type D：Event Identity

銀獎｜Silver Award / 評審推薦獎｜Judges’ Special Award

作品｜Work：「你好，人類！」主視覺形象  "Hello, Human!" Visual Identity

設計師｜Designer：毛灼然 Javin Mo

國家/地區｜Country/Region：香港 Hong Kong

作品說明｜Description：

「你好，人類！Hello, Human!」是臺北當代藝術館（MOCA Taipei）2024年度大展，邀請 16 位國內外重要藝術家和團隊參與展出，探索人類和人工智慧（Artifical Intelligence）之間的關係，並在這個變革時代中，AI 如何影響人類社會及生活以作反思。 展覽英文標題 Hello, Human! 以「H, H」縮寫，搭配特製幾何歐文字型及有溫度的冷色調，呈現一系列看似人類，或是充滿不同個性的人工智慧表情符號， 以呼應展覽命題「你是 AI，還是人類？」作為主視覺概念，並延伸至動態視覺、環境圖像、以及展期限定周邊商品設計等。 動態主視覺： https://vimeo.com/954436691

"Hello, Human!" is the annual exhibition at the the Museum of Contemporary Art (MOCA), Taipei brings together sixteen major artists from Taiwan and abroad to interpret and reflect on the various issues brought about by artificial intelligence(AI) and a range of imaginative creations informed by diversified perspectives. The exhibition titled "Hello, Human!" ("H,H" for short), utilising custom geometric typefaces to present a series of AI emojis resembling humans or exhibiting different personalities as the visual identity. The abbreviation "H,H" cleverly serves as the eyes, while "Hello Human" forms the mouth. Different variations and forms of “H”, with a sense of “emotions/warmth” cool colour tones selected, are used to convey varying facial expressions. This design simply echoes the exhibition's theme of "Are you AI or human?" and extends to a motion poster, the environmental graphics, as well as the design of exhibition merchandise. Dynamic Poster: https://vimeo.com/954436691