臺灣國際企業識別設計獎｜Taiwan International CI Design Award
C類：企業識別｜Type C：Corporate Identity
新秀獎&臺灣設計協會獎｜Youth Award & TADA Award
作品(Work)：臺北市立動物園 TAIPEI ZOO
設計師(Designer)：杜浩瑋、劉佳蓉、陳若潔
臺灣｜Taiwan
為臺北市立動物園製作了識別系統，運用中華文化的甲骨文轉化成新的視覺元素，使動物園換上新的意象。標誌由“獸”字之甲骨文加上家的意象演變而成。 創造了各式動物和植物及環境等等元素，疊加成為各種不同樣式。此套系統可以貫穿整個園區指標系統及各式相關視覺延伸物品。 古代的甲骨文本身就是一種時代的紀錄圖像，因此可以說是代表了前人的文化，每間動物園雖然都擁有自己的特色，但在識別系統上卻難以做到突破，只能以動物的型態賦予不同的調性。 本次動物園識別以甲骨文為基底可以使臺北市立動物園的特色凸顯與其他的相近識別。
We produced the identity system for Taipei Zoo by using Chinese ancient characters, Oracle bone script, as a feature. This logo is inspired from the Chinese character of“animal” oracle bone script and the combination of zoo and home. We used oracle bone script to illustrate animals and plants in the Taipei Zoo, and combine them to create different patterns. The system could be applied to the sign system and relevant visual extended objects in the whole zoo. Oracle bone script was a kind of graphic for recording in the ancient time, thus it represents the culture of the ancients. Every zoo has its own feature, while breakthrough is rarely seen on the identity system, and thus most zoos could only present its characteristic through the image of animals. This time, we create the zoo identity system based on oracle bone script to differ the feature of Taipei Zoo from other similiar identities.