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Shenzhen Design Week 2019 - “DESIGN ENGINE" Exhibition Visual Identity / 二〇一九深圳設計周-「設計引擎」展覽視覺形象

臺灣國際海報設計獎|Taiwan International CI Design Award
D類:活動識別|Type D : Event Identity
優選|Distinction
作品(Work): Shenzhen Design Week 2019 - “DESIGN ENGINE" Exhibition Visual Identity / 二〇一九深圳設計周-「設計引擎」展覽視覺形象
設計師(Designer): Javin Mo
香港|Hong Kong
二〇一九深圳設計周粵港澳大灣區設計展以「設計引擎」為主題,圍繞「設計驅動產業」、「設計驅動文化」、「設計驅動生活」及「設計驅動創新」四個方向挑選代表設計項目,以全球化的視角呈現地域性的設計生態。主視覺形象以「文本即視覺,視覺即文本」為主要創作概念,配合極具實驗性的「運算動態視覺」手法演繹。
With theme“Design Engine”, the Guangdong-Hong Kong-Macau Greater Bay Area Design Exhibition of Shenzhen Design Week 2019 selects and showcases design projects fulfilled any of these four areas, namely“Design Driven Industry”, “Design Driven Culture”, “Design Driven Life”and“Design Driven Innovation”. The exhibition aimed to present and interpret design ecologies in the Greater Bay Area from a global perspective by diverse design projects created in the region. The visual identity simply addressed “Text as Visual, Visual as Text”as the main concept across all exhibition platforms and promotion materials, whereas a dynamic generative visual were also specially created to enhance the campaign identity.