臺灣國際海報設計獎｜Taiwan International CI Design Award
C類:企業識別｜Type C : Corporate Identity
優選｜Distinction
作品(Work): 初汤-潮汕鱼露
設計師(Designer): 林韶斌 
中國大陸｜China
“初汤”鱼露调味汁是以野生新鲜海鱼为原料，遵循生制古法，纯正无添加，然后发酵酿制。此次项目是他们最优质、最稀少的产品。目标受众是对美食具有高要求的消费者，客户希望通过设计就可以让消费者感受到产品的独特性和高品质，设计上需体现出“潮汕鱼露”的传统文化及酿造方法，整体包装容量小，精致，但又不失体面。 为此我们为初汤品牌设计了一系列的设计，包括LOGO，字体，插画，并且应用到了产品的瓶标，包装盒等设计。在产品设计上我们选用了容量只有10毫升的小玻璃瓶，细小的瓶身贴上标签，套上纸帽并系好纸绳。外包装盒的正面将产品特点及文化的文字错落而自然的排版，并附上相关的小插图，盒子的背面是一张传统酿造过程的插画说明标贴，并且还有原材料的几种海鱼插图也排入其中，包括产品文化的说明，厂家的信息。
Choteng (fish sauce) condiment used wild fresh sea fish as raw materials. Produce follow the ancient method, pure without adding, and then ferment brewing. This project is their best and rarest product. The target audience is consumers who have high requirements for food. Client hope to let consumers feel the uniqueness and high quality of products through design. The design should reflect the traditional culture and brewing method of Chaoshan fish sauce. The overall designing capacity is small, delicate but no lose face. For this season, we have designed a series of designs for Choteng brand, including logo, fonts, illustrations, and applied them to the bottle labels, packaging boxes. We chose a small glass bottle only 10ml capacity in the packaging, The small bottle with labels, paper caps and paper ropes. The front of the box lays out the characters and culture of the product orderly and naturally. And attach the relevant illustration. The back of the box is an illustration label of the traditional brewing process, several kinds of sea fish illustrations for raw materials.