
臺灣國際海報設計獎|Taiwan International CI Design Award
C類:企業識別|Type C : Corporate Identity
優選|Distinction
作品(Work): 布织道
設計師(Designer): 韩晓冰
中國大陸|China
据记载东阳土布始于明朝,至今已有六百年历史,发展至今只剩下唯一一个女红仍在坚持织布,项目以非遗传承为初始目的,以求保留老手艺,抓住青年人的胃口。设计再造通过对纹样进行了详尽的分析与研究,还原结构,做出纹样的模纹图,将肌理放大,意欲使每个人在看到土布产品的第一眼,就知道原本密麻复杂的纹样究竟是怎样的结构、编织。同时,将原本灰暗传统的色调进行调整,变的“文艺”、“潮流”。为链接传统与新潮,将纹样、模纹图进行拼接运用,加强节奏;更代入流行的网络用语,吸引年轻人的眼球。
It is recorded that Dongyang Tubu began in the Ming Dynasty and has a history of 600 years. Today, only one woman still insists on weaving cotton cloth. The project aims at inherit the cultural heritage, in order to retain the old craftsmanship and grasp the appetite of young people. Through analysis and research of patterns, at the same time, we also have the structure of the original cloth, make patterns, and enlarge the texture, everyone will know what the complex patterns are at the first glance. Then, the original dark traditional tones will be adjusted to change "literature and art" and "trend". In order to link tradition and fashion, pattern is joined together to strengthen rhythm, and is replaced by popular network terminology to attract young people's attention.

